Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It's reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. While combining marketing automation with AI seems like a potential way to prepare your business for the future, you may have questions. What are some best practices to implement?

SALESmanago is a cloud based online marketing automation platform used by over 6000 companies all over the world that manage databases of over 300 mln customers. SALESmanago unique Digital Body Language features, real-time personalization engine enable marketers to deliver 1-to-1 offers via all marketing channels including e-mail marketing, dynamic website content, ad networks and direct sales. Thanks to deep integration with another product APPmanago, a mobile marketing automation system it offers world's only marketing technology platform that is actually ready for mobile revolution. SALESmanago is based in Krakow (Poland) but has offices and subsidiaries in New York, London and Bucharest.